Stuart Santos

Skills

Own end-to-end digital marketing execution for global insurance markets, developing segment-specific positioning, messaging, and campaign strategies in partnership with sales and product teams
Design and execute integrated marketing programs across web, email, content, and digital channels, driving enterprise pipeline and measurable customer engagement
Build and maintain customer-facing Purchase Paths, translating complex insurance product capabilities into compelling digital experiences that drive conversion
Lead worldwide website launches and AIG-to-Zurich brand migration, coordinating campaign rollouts across 20+ international markets through 2026–2027
Achieved #1 ranking for the company's highest-volume keyword through targeted SEO and GEO optimization strategies, improving organic pipeline contribution
Leverage generative AI (Claude AI, LLM optimization) to accelerate content creation, campaign ideation, and template production workflows
Collaborate cross-functionally with compliance, legal, IT, UX, product, and regional marketing teams to navigate regulatory requirements and deliver campaigns on time

Developed and executed digital marketing strategy across 20+ insurance markets in Europe, Middle East, and Africa
Delivered the first responsive website in the company within 3 days (aig.co.za) and established a scalable migration process, transitioning all EMEA consumer sites within 2 months
Created reusable content templates, landing pages, and HTML5 forms enabling rapid campaign publishing and reducing time-to-market
Built 9 responsive email templates for the Cheetahmail platform, driving cross-channel campaign execution across insurance segments
Coordinated with compliance, legal, and regional stakeholders to ensure all marketing content met local regulatory and brand standards

Managed digital marketing content and website publishing for international insurance sites and intranet platforms via CMS (SDL Tridion) across multiple regions
Personally launched the most microsites in one year for the Europe region, managing integrated campaigns from content creation through publishing and analytics
Led project to consolidate separate consumer and commercial insurance websites into a single unified platform, improving content strategy and user experience
Managed web analytics and performance reporting via Adobe SiteCatalyst to optimize campaigns and inform marketing strategy
Conducted CMS training for regional marketing teams, enabling self-service content publishing

Streamlined purchase process with new queue during Holiday Season; 10% customer satisfaction increase
Dealt closely with all employees: Managers, Sales, Technicians

Worked as an intern under Marketing Manager; expanded customer base by 23% through direct mail, email, cold calling
Managed compliance with SLAs and KPIs for top-tier clients
Prepared proposals, bids, cost analysis, maintenance agreements, and internal monthly dashboard with performance metrics